THE PEOPLE BEHIND FRYA
Nadine de Zoeten | Founder & Strategic Director
Nadine de Zoeten is the strategic force behind FRYA and the founder of Maison Z. Her work sits at the intersection of wealth, visibility, and protection, with a focus on women operating at a high level across business, real estate, and private life.
She brings a distinct perspective shaped by strategic positioning and an understanding of how exposure develops in environments where power and discretion must coexist. FRYA was created as a direct response to the gaps she observed in conventional security — a structure capable of protecting women’s interests without requiring them to adapt to systems that were never designed for them.
A senior team defined by experience and discretion.
FRYA is led by a collective of specialists with backgrounds across intelligence, strategic advisory, behavioural science, and specialist protection. We operate as a unified command, ensuring that every situation is assessed from human, digital, and operational perspectives simultaneously.
Carmen Lorenzo | Intelligence & Behavioural Strategy
Carmen Lorenzo operates at the intersection of intelligence, behavioural insight, and discreet operations. Her expertise focuses on understanding human dynamics within complex and sensitive environments, with a particular strength in situations where intent, influence, and perception play a critical role.
Within the FRYA structure, she leads the development of intelligence-driven strategies that prioritise clarity and precision. Her work ensures that situations are understood at the level of human intent before they escalate into operational risk.
Nancy Daniels | XXX
[Nancy Daniels - Placeholder] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Falon Muffaletto | Specialist Operations
Falon Muffaletto is a protection specialist with a background in the U.S. military and law enforcement. As a former Military Police Officer and Field Sergeant, she brings extensive operational experience in tactical security, high-risk threat mitigation, and executive protection across complex global environments.
Her expertise spans protective operations, crisis management, and threat assessment, having led security teams in both domestic and international deployments. As Director of Special Projects at VORDR and FRYA, she oversees mission-critical initiatives requiring discreet execution and elite tactical oversight. Her role bridges operational precision with strategic agility, ensuring that sensitive projects are handled with absolute professionalism and discipline.
Dr. Stacy Finer | Behavioral Psychologist
[Placeholder] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Supported by a global operational network.
Beyond the senior leadership team, FRYA operates as part of the VORDR global network, with a discreet presence of trusted assets and specialist partners across more than 80 countries.
This integration allows us to provide cross-border continuity, cultural precision, and rapid operational support in virtually any jurisdiction. Whether the situation requires human intelligence, legal coordination, or specialist protection, we ensure that our clients have access to a unified command and a consistent standard of excellence, regardless of geography.
